What Drives Them
Color Intelligence
UrbanStore.cz anchors on a vivid Red (#fde4e2) as their primary brand signal, paired with Orange (#f8c132), and accented by Red. The palette leans warm — inviting and energetic.
#fde4e2
Primary
#f8c132
Secondary
#000000
Background
#e92f30
Accent
#ff2d16
Accent
#ffffff
Background
Typography
Headings set in itc-avant-garde-gothic-pro (a sans-serif — clean, modern, and optimized for digital), body in sofia-pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UrbanStore.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
UrbanStore.cz is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
second
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
zcz
UrbanStore.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UrbanStore.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for sale banners and call-to-action buttons, creating a sense of urgency and excitement.
Sofia Pro
Modern and stylish font used for headings, reflecting a contemporary fashion aesthetic.
Trendy product names
Product names often include trendy adjectives and style descriptors.
Infinite scroll
Continuous loading of products as the user scrolls down the page.
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