U Starého lva
The InnocentServes Local residents and tourists
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
U Starého lva anchors on Orange (#57361c) as their primary brand signal, paired with Orange (#80512c), and accented by Orange. The palette leans warm — inviting and energetic.
#57361c
Primary
#80512c
Secondary
#a3794f
Accent
#f0d154
Accent
#8e6739
Accent
#c8a157
Accent
Typography
Headings set in Aboreto (a display face — designed for headlines and visual impact), body in Cambay (a serif — evoking tradition, authority, and print heritage). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
U Starého lva uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, classic.
Combination Mark
circle
Icon + Text
5/10
Brand Character
U Starého lva is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
food photography, interior photography
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
U Starého lva is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by U Starého lva. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dark Brown
Used for the background and text, creating a rustic and traditional feel.
Aboreto Display Font
Used for headings, lending a unique and slightly vintage feel.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
