Útulek MB logo

Útulek MB

The Caregiver
Animal Welfare·Animal Shelter·utulekmb.cz

Serves Local community members interested in animal adoption and welfare

InterCompassionateCaringResponsibleCommunity-focused11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

Animal welfareCommunity supportSecond chancesResponsibility

Color Intelligence

Útulek MB anchors on Red (#e01519) as their primary brand signal, paired with Red (#ef4126), and accented by Red. The palette leans warm — inviting and energetic.

#e01519

Primary

#ef4126

Secondary

#611212

Accent

#a11310

Accent

#de1e40

Accent

#525e69

Accent

warm palette(5w/1c)Red · Blue

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
InterBodySans Serif
Aa
PoppinsHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
Open SanscaptionSans Serif
Aa
HelveticanavigationSans Serif
Aa
Courier 10 PitchUIMonospace

Logo Anatomy

Útulek MB uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: animal, friendly, caring.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

animalfriendlycaring

Brand Character

Útulek MB is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
90%
Enthusiasm
75%
Confidence
60%
Formality
50%
Urgency
50%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

útulekzvířataadopcedomov

Design Playbook

Photography

natural, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Mladá Boleslav, CZ.

Origin

CZ

Headquarters

Mladá Boleslav, CZ

Market Scope

local

Languages

cs

Útulek MB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Útulek MB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
StackedIconText

Primary shape: circle

Complexity60%
animalfriendlycaring

Brand Codes

Crimson Red

Signature ColorSupporting

Used for alerts and important information, conveying urgency and care.

Consistency75%
WebsiteSocial
ActiveOccasional

Animal Portraits

Photography Style CodeSupporting

Photos of animals needing homes, emphasizing their personalities.

Consistency90%
WebsiteSocial
ActiveOccasional

Heart and Ribbon

Signature ShapeSupporting

A red heart above a red ribbon with white text is used as a logo.

Consistency90%
Website
ActiveOccasional

Cartoon Dog and Cat

Illustration Style CodeSupporting

A cartoon illustration of a dog and cat head is used as a logo.

Consistency80%
Website
ActiveOccasional

Heart and Banner Logo

Signature ShapeSupporting

A red heart above a red banner with white text, used as a logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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