Maso uzeniny u Zajíčků
The Innocent“Uzeniny Zajíček - Výroba domácích uzenin s tradicí”
Serves Local consumers seeking traditional, high-quality meat products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Maso uzeniny u Zajíčků anchors on Orange (#59371d) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#2b2a29
Text
#fdfdfd
Background
#59371d
Primary
#736b63
Accent
#b8b4af
Accent
Typography
Maso uzeniny u Zajíčků uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Maso uzeniny u Zajíčků uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, traditional, natural.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Maso uzeniny u Zajíčků is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product photos, food photography
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prostějov, CZ.
CZ
Prostějov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Tradition
The brand emphasizes its long-standing family tradition in meat production.
Poppins
Modern and clean font used for headings and body text.
Uzeniny Zajíček
Using the family name to emphasize tradition and quality.
Rabbit
A rabbit illustration is used as a mascot.
Serif Font
The brand name uses a serif font, giving it a traditional and slightly formal look.
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