Institut pro zdravotní gramotnost
The EverymanServes Healthcare professionals, educators, general public
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Institut pro zdravotní gramotnost anchors on a vivid Blue (#0db0ef) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#0db0ef
Primary
#484546
Text
#181415
Text
#c6c5c5
Accent
#868484
Accent
#fcfdfe
Background
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Georgia (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Institut pro zdravotní gramotnost uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut pro zdravotní gramotnost is authoritative and decisive, warm and approachable.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Pink (#f00069)
Used for primary buttons and accents, providing a modern and energetic feel.
Libre Franklin
Used for body text, providing a clean and readable appearance.
Partial Circle
A partial circle with a horizontal line extending from its open end.
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