Chata U Zmrzlýho
The InnocentServes Families and outdoor enthusiasts seeking a relaxing mountain getaway.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chata U Zmrzlýho anchors on Blue (#13404a) as their primary brand signal, paired with Blue (#cde0dd), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#13404a
Primary
#cde0dd
Secondary
#8dc1c2
Accent
#6b9f8f
Accent
#076a4d
Accent
#fcfdfd
Background
Typography
Headings set in Aboreto (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata U Zmrzlýho uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, natural, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Chata U Zmrzlýho is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Nature, Outdoor, Scenic
natural
natural
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ, communicating in 3 languages.
CZ
local
cs, en, de
Chata U Zmrzlýho is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata U Zmrzlýho. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#007cba
Used as a primary color for links and highlights, conveying a sense of reliability.
Aboreto
Used for the main heading, giving a rustic and welcoming feel.
Bearded Figure
A cartoonish bearded figure with a hat, beard made of leaf-like shapes, and holding a beer mug, serves as a mascot.
Gradient Illustration
The illustrations use a gradient color scheme, transitioning from blue to green, giving a modern and stylized look.
Social Media Intelligence
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