V-Mart.cz logo

V-Mart.cz

The Everyman
Fashion·Clothing·v-mart.cz

Serves Parents of young children

Open SansPracticalReliableComfortableFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityComfortAffordabilityCustomer Satisfaction

Color Intelligence

V-Mart.cz anchors on a muted Red (#4e3b39) as their primary brand signal, paired with Pink (#8e6a74), and accented by Gray. The palette balances warm and cool tones.

#4e3b39

Primary

#8e6a74

Secondary

#0e0c0c

Text

#b4b4b7

Accent

#fdfefe

Background

#1a1937

Accent

balanced palette(3w/3c)Red · Pink · Gray · Blue

Typography

V-Mart.cz uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
VerdanaUISans Serif
Aa
Roboto CondensedcaptionSans Serif

Logo Anatomy

V-Mart.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanfriendly

Brand Character

V-Mart.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
75%
Confidence
70%
Enthusiasm
70%
Formality
50%
Nostalgia
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

dětské oblečenípyžamateplákylegínysoftshellové

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

V-Mart.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by V-Mart.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanfriendly

Brand Codes

Light Lavender

Signature ColorSupporting

Used as a background color and for accents.

Consistency70%
Website
ActiveOccasional

Descriptive product names

Naming ConventionSupporting

Product names clearly describe the item (e.g., 'dětské softshellové kalhoty').

Consistency90%
Website
ActiveOccasional

Czech manufacturer

Heritage ElementSupporting

Emphasis on being a Czech manufacturer of children's clothing.

Consistency80%
Website
ActiveOccasional

Unicorn

MascotSupporting

A cartoon unicorn with a pink mane and a heart on its side is used as a mascot.

Consistency90%
Website
ActiveOccasional

Cartoon Style

Illustration Style CodeSupporting

The brand uses a cartoonish illustration style with bold outlines and simple shapes.

Consistency80%
Website
ActiveOccasional

More brands in Fashion

Explore other brands in this industry to compare visual identities.