What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Vaclav Beran anchors on Green (#7bdcb5) as their primary brand signal, and accented by Gray. The palette leans cool — projecting trust and professionalism.
#b2b2b4
Accent
#494748
Background
#7a797b
Accent
#9d9c9f
Accent
#7bdcb5
Primary
#eeeeee
Accent
Typography
Headings set in HK Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Vaclav Beran is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, based in US.
US
regional
en
Vaclav Beran is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vaclav Beran. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Vaclav Beran
The brand is named after and features the founder.
HK Grotesk
Used for headings and body text, giving a modern and clean feel.
Natural Light
Photographs use natural light and have a realistic feel.
Abstract Paper
The website uses abstract, minimalist photography of paper shapes and textures as a visual motif.
Social Media Intelligence
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