Václav Horák
The InnocentServes Small businesses and organizations needing web design and graphic design services, particularly those with a focus on history or local culture.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Václav Horák anchors on a muted Yellow (#d6d1b4) as their primary brand signal, paired with Blue (#ebecef), and accented by Yellow. The palette leans warm — inviting and energetic.
#d6d1b4
Primary
#ebecef
Secondary
#fdfdd1
Accent
#8b7862
Accent
#574535
Accent
#afa38c
Accent
Typography
Headings set in var(--cassiopeia-font-family-headings (a sans-serif — clean, modern, and optimized for digital), body in var(--cassiopeia-font-family-body (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Václav Horák uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Václav Horák is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in US.
US
national
cs
Václav Horák is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Václav Horák. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Václav Horák
The website is named after and features the founder prominently.
#b62503
Dark red used for accents, conveying passion and energy.
vaclavhorak.com
The website name is written in a handwritten-style font.
Products & Business
E-shop Development
Graphic Design
Pre-press Preparation
Tisk (Printing)
Webdesign
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