Autopůjčovna FreeCar
The EverymanServes Local residents and tourists seeking affordable car rental options
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autopůjčovna FreeCar anchors on Orange (#c16b48) as their primary brand signal, paired with Blue (#3a87ad), and accented by Orange. The palette leans warm — inviting and energetic.
#ffffff
Background
#e5e5e5
Background
#c16b48
Primary
#3a87ad
Secondary
#dbc59e
Accent
#953b39
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Segoe WP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autopůjčovna FreeCar uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autopůjčovna FreeCar is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Design Playbook
natural
full_color
horizontal
rounded
loose
image
Digital Footprint
Built on webmium.
Market Presence
Local market, based in CZ.
CZ
local
cs
Autopůjčovna FreeCar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autopůjčovna FreeCar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Sienna
The #c16b48 color is used for headings and accents throughout the website.
Exo 2 Headings
The Exo 2 font is used for headings and navigation elements.
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