Vánoční stromky - rozvoz
The InnocentServes Families in Prague
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Vánoční stromky - rozvoz anchors on a muted Yellow (#b2ae95) as their primary brand signal, paired with Yellow (#222114), and accented by Yellow. The palette leans warm — inviting and energetic.
#b2ae95
Primary
#222114
Secondary
#39371a
Accent
#575026
Accent
#7b7146
Accent
#fefefd
Background
Typography
Headings set in Nadpisy (a display face — designed for headlines and visual impact), body in SFMono-Regular (a monospace — technical and precise, common in code-first brands).
Logo Anatomy
Vánoční stromky - rozvoz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Vánoční stromky - rozvoz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Vánoční stromky
Directly describes the product offered (Christmas trees).
Vánoce
References the Christmas holiday.
Dark Green
Used for website elements, creating a festive and natural feel.
Christmas tree illustration
A realistic illustration of a Christmas tree is used as a visual element.
Social Media Intelligence
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