Var.cz
The Innocent“Kompletní sortiment pro vaření v přírodě.”
Serves Outdoor enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Var.cz anchors on a vivid Yellow (#faf3a4) as their primary brand signal, paired with Orange (#e2d9d1), and accented by Red. The palette leans warm — inviting and energetic.
#faf3a4
Primary
#e2d9d1
Secondary
#601005
Accent
#f5f508
Accent
#f50606
Accent
#7c7826
Accent
Typography
Headings set in var (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Var.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: simple, geometric.
Wordmark
rectangle
Text
3/10
Brand Character
Var.cz is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Var.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Var.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#faf3a4
Light yellow used for the background, creating a warm and inviting feel.
VAR
Using 'VAR' as the brand name, likely an abbreviation of the product or company name.
Vařič VAR®
Focus on the 'Vařič VAR®' (VAR Stove), a specific product.
VAR logo shape
The VAR logo is a distinctive red lettermark with a star-like apex of the 'A', set within a yellow oval.
VAR font
The VAR logo uses a bold, sans-serif font with a slightly rounded, blocky appearance.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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