Var.cz logo

Var.cz

The Innocent

Kompletní sortiment pro vaření v přírodě.

Retail·Outdoor Gear·var.cz

Serves Outdoor enthusiasts

TahomaReliablePracticalTraditionalFunctional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilityTraditionOutdoor Lifestyle

Color Intelligence

Var.cz anchors on a vivid Yellow (#faf3a4) as their primary brand signal, paired with Orange (#e2d9d1), and accented by Red. The palette leans warm — inviting and energetic.

#faf3a4

Primary

#e2d9d1

Secondary

#601005

Accent

#f5f508

Accent

#f50606

Accent

#7c7826

Accent

warm palette(6w/0c)Yellow · Orange · Red

Typography

Headings set in var (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital).

Aa
TahomaBodySans Serif
Aa
varHeadingsSans Serif

Logo Anatomy

Var.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: simple, geometric.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

simplegeometric

Brand Character

Var.cz is authoritative and decisive, energetic and passionate.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
55%
Nostalgia
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

Vařič VARVařeníPřírodaSortimentOutdoor

Design Playbook

Photography

product, outdoor

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 1 social platform.

Built withBootstrap
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Var.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Var.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
simplegeometric

Brand Codes

#faf3a4

Signature ColorSupporting

Light yellow used for the background, creating a warm and inviting feel.

Consistency80%
WebsiteSocial
ActiveOccasional

VAR

Acronym CodeSupporting

Using 'VAR' as the brand name, likely an abbreviation of the product or company name.

Consistency100%
WebsiteSocial
ActiveOccasional

Vařič VAR®

Proprietary IngredientSupporting

Focus on the 'Vařič VAR®' (VAR Stove), a specific product.

Consistency95%
WebsiteSocial
ActiveOccasional

VAR logo shape

Signature ShapeSupporting

The VAR logo is a distinctive red lettermark with a star-like apex of the 'A', set within a yellow oval.

Consistency90%
Website
ActiveOccasional

VAR font

Typography CodeSupporting

The VAR logo uses a bold, sans-serif font with a slightly rounded, blocky appearance.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

More brands in Retail

Explore other brands in this industry to compare visual identities.