Vaše krabičky
The Ruler“Krabičková dieta a zdravá strava ve Vašem městě”
Serves Health-conscious individuals seeking convenient meal solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Vaše krabičky anchors on Green (#8fc53c) as their primary brand signal, paired with Green (#6b9a3c), and accented by Green. The palette balances warm and cool tones.
#8fc53c
Primary
#6b9a3c
Secondary
#badc88
Accent
#d9e7c9
Accent
#bb1e24
Accent
#fefffe
Background
Typography
Headings set in Quicksand (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Vaše krabičky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Vaše krabičky is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Food photography, Lifestyle
natural
realistic
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Lime Green
Used in the logo and website accents.
Quicksand
Friendly and rounded font used for headings.
Vaše krabičky
Brand name used consistently.
Rounded square with leaf
The logo features a rounded square with a red background and a green leaf sprouting from the top left corner.
Vaše krabičky font
The brand name uses a specific font, with 'Vaše' in red and 'krabičky' in green, creating a distinctive typographic element.
Overhead food shots
The food is photographed from an overhead perspective, showcasing the arrangement and ingredients in a clean and appealing manner.
Apple-leaf logo
A red square with rounded corners, with a stylized green apple and leaf icon on top.
Social Media Intelligence
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