Včelařství M+M
The Innocent“Med z pomezí Doupovských hor a Slavkovského lesa”
Serves Consumers interested in natural and high-quality honey products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Včelařství M+M anchors on Yellow (#e5be3d) as their primary brand signal, paired with Orange (#ebe1d6), and accented by Orange. The palette leans warm — inviting and energetic.
#e5be3d
Primary
#ebe1d6
Secondary
#553e12
Accent
#bc7640
Accent
#ce400e
Accent
#f9b007
Accent
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Včelařství M+M uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Včelařství M+M is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Natural, Product-focused
Natural
Natural
Flat
Dropdown
Rounded
Comfortable
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Včelařství M+M is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Včelařství M+M. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Honey Yellow
Used as a primary color in the logo and website design, #e6be3c.
Roboto Condensed
Used for headings, providing a modern and readable experience.
Family Farm
Emphasis on the family's beekeeping tradition and location.
Local Honey
Emphasis on the unique qualities of honey produced in the Doupov Mountains.
Natural Light
Photos of bees, honeycombs, and the landscape are naturally lit and authentic.
Honey Jar Label
The honey jars have a distinctive label with a honeycomb pattern background, the company name "MED VČELAŘSTVÍ M+M" in a prominent font, and a small illustration of a mushroom.
Social Media Intelligence
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