What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Včelka-shop.cz anchors on a muted Purple (#19161b) as their primary brand signal, paired with Blue (#343a40), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#19161b
Primary
#343a40
Secondary
#dee2e6
Accent
#d1d1d1
Accent
#ffc107
Accent
#6c757d
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Včelka-shop.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Včelka-shop.cz is warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Vrchlabí, CZ.
CZ
Vrchlabí, CZ
regional
cs
Včelka-shop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Včelka-shop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bee
The brand name 'Včelka' means 'little bee' and the imagery heavily features bees and honey.
Honey Yellow
Used in buttons and accents, evoking the color of honey.
Poppins
Modern and rounded font used for headings, creating a friendly and approachable feel.
Včelařské potřeby
Product names often include 'včelařské potřeby' (beekeeping supplies).
Bee
Bee icon used throughout the website.
Bee and beekeeper illustrations
The brand uses black and white line art illustrations of a bee and a beekeeper in a suit, creating a recognizable visual style.
Honeycomb hexagon
The logo incorporates a stylized honeycomb hexagon shape, visually representing honey and bees.
Social Media Intelligence
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