Včely Říčany
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Včely Říčany anchors on a vivid Red (#ec0b21) as their primary brand signal, paired with Orange (#784522), and accented by Yellow. The palette leans warm — inviting and energetic.
#ec0b21
Primary
#784522
Secondary
#d9d311
Accent
#ececec
Accent
#a59d9c
Accent
#030101
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, simple.
icon_symbol
round
Icon + Text
4/10
Brand Character
Včely Říčany is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, outdoor
natural
natural
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Včely Říčany is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Včely Říčany. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Tomato Red
Used for headings and accents throughout the website.
Playfair Display
Used for headings, creating a classic and elegant feel.
Honey
Images of honey and bees are used to represent the brand's core product and connection to nature.
Founding Year
The founding year of the apiary is likely mentioned, adding a sense of heritage.
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