Prostějovský Večerník
The Innocent“Zpravodajství z Prostějova a okolí”
Serves Residents of Prostějov and surrounding areas
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Prostějovský Večerník anchors on Red (#5e1013) as their primary brand signal, paired with Blue (#1d1a28), and accented by Blue. The palette leans warm — inviting and energetic.
#5e1013
Primary
#ffffff
Background
#1d1a28
Secondary
#4684da
Accent
#fbe8cd
Accent
#626061
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Prostějovský Večerník uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Prostějovský Večerník is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Journalistic, Candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Joomla, active on 4 social platforms.
Market Presence
Local market, headquartered in Prostějov, CZ.
CZ
Prostějov, CZ
local
cs
Prostějovský Večerník is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Prostějovský Večerník. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#5e1013
Used in the header and as a highlight color throughout the website.
Helvetica Neue
Used for headings and body text, providing a clean and readable appearance.
Regional News
Focus on local news and events in Prostějov.
PV
Short for Prostějovský Večerník
Večerník script
The word "Večerník" is written in a distinctive, bold, flowing script typeface.
Social Media Intelligence
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