What Drives Them
Silueta positions itself as a reliable wholesale supplier of Italian women's fashion, emphasizing consistent new arrivals, individual item purchases, and a straightforward ordering system, catering to the needs of boutiques and smaller e-shops seeking a dependable source.
Color Intelligence
Silueta anchors on a muted Green (#838d6b) as their primary brand signal, paired with Red (#c80b0b). The palette leans warm — inviting and energetic.
#282828
Text
#b3b3b3
Background
#fdfdfd
Background
#838d6b
Primary
#c80b0b
Secondary
#6f6f6f
Background
Typography
Primary typeface: Belleza. Single-font system — disciplined and consistent.
Logo Anatomy
Silueta uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: elegant, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Silueta is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product photography, studio lighting
studio
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Zen Cart.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Silueta Blue
The shade #2b7cff is used for primary buttons and accents throughout the site.
Belleza Heading
The Belleza font is used for headings, creating an elegant and stylish feel.
Italian Fashion Focus
The brand emphasizes its Italian origin and fashion focus in its product descriptions and marketing.
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