Velký sál Lucerna
The Innocent“lucpra.com - Velký sál Lucerny, Praha 1”
Serves Event organizers and attendees
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Velký sál Lucerna anchors on a muted Orange (#493b34) as their primary brand signal, paired with Orange (#a06c31), and accented by Red. The palette leans warm — inviting and energetic.
#493b34
Primary
#a06c31
Secondary
#c29d9a
Accent
#7f451e
Accent
#731751
Accent
#1d1b1e
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Velký sál Lucerna is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Event photography, Architectural photography
natural
full_color
horizontal
rounded
moderate
image
Digital Footprint
Built on joomla!.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Brand Codes
Founding Year
References to the founding year (2015) establish a sense of history and tradition.
Czech Language
The website is primarily in Czech, reinforcing its local cultural identity.
Bright Pink
The bright pink (#ff0763) is used for links and accents, creating a distinctive visual element.
Hall Name
The name 'Velký sál Lucerna' (Great Hall Lucerna) is consistently used.
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