What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Velmal anchors on Orange (#f9efdb) as their primary brand signal, paired with Blue (#1a1937), and accented by Gray. The palette leans warm — inviting and energetic.
#d4d3d3
Accent
#fdfdfd
Background
#f9efdb
Primary
#3c3d3d
Text
#8c8b8b
Accent
#1a1937
Secondary
Typography
Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Velmal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Velmal is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray
Used as a background color throughout the website.
Nunito
Used for headings and body text, providing a clean and modern look.
Product Categories
Products are categorized into clear and descriptive categories.
B2B Focus
Website layout emphasizes B2B wholesale focus.
Velmal logo
The Velmal logo features bold, sans-serif lettering with a gradient color effect across the letters.
ATboard logo
The ATboard logo features a black rectangle with rounded corners, stylized to resemble a billboard.
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