Velocentrála
The Everyman“Velocentrála.cz - cesta správným směrem”
Serves Cycling enthusiasts, e-bike users, and customers seeking bicycle repairs and accessories.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Velocentrála anchors on a vivid Orange (#f5972d) as their primary brand signal, paired with Blue (#28263b), and accented by Orange. The palette leans warm — inviting and energetic.
#f5972d
Primary
#28263b
Secondary
#f8bf7f
Accent
#925e26
Accent
#fce3c7
Accent
#262020
Text
Typography
Headings set in Jost (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Velocentrála uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Velocentrála is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Velocentrála is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Velocentrála. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange
Used as a primary accent color, particularly for buttons and calls to action.
30 years
Mention of selling bikes for over 30 years.
Velocentrála wordmark
The wordmark uses a sans-serif font where the 'o' letters are replaced with bicycle wheels.
Social Media Intelligence
More brands in Retail
Explore other brands in this industry to compare visual identities.
