Labužnice života
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Labužnice života anchors on a vivid Yellow (#fbf14d) as their primary brand signal, paired with Orange (#bf782a), and accented by Orange. The palette leans warm — inviting and energetic.
#fbf14d
Primary
#bf782a
Secondary
#955418
Accent
#553311
Accent
#261b0f
Accent
#ffffff
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Labužnice života uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: organic, natural, friendly.
Combination Mark
round
Icon + Text
5/10
Brand Character
Labužnice života is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_singular
middle_school
playful
Signature Words
Design Playbook
lifestyle, candid
natural
natural
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Vendula Kociánová
The website is a personal brand centered around Vendula.
Bright Yellow
Used extensively as a background and accent color.
Poppins
Modern and friendly font used for headings.
Labužnice života
Brand name and repeated phrase meaning 'Gourmand of Life'.
Positive Outlook
Vendula's personal story of overcoming challenges with a positive mindset.
Vendula and Martin
The founders Vendula and Martin Šmídke are featured in the website's images.
Zen Circle Logo
The logo features a hand-drawn-style circle with the brand name inside.
Social Media Intelligence
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