Verticolor
The RulerServes Professionals in the painting and construction industries
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Verticolor anchors on a vivid Yellow (#fdc200) as their primary brand signal, paired with Blue (#0f8a83), and accented by Pink. The palette balances warm and cool tones.
#fdc200
Primary
#0f8a83
Secondary
#963a94
Accent
#ed5539
Accent
#97cc49
Accent
#00a5e2
Accent
Typography
Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Verticolor uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, colorful.
Combination Mark
circular
Icon + Text
6/10
Brand Character
Verticolor is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Verticolor is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Verticolor. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circular
Brand Codes
Vivid Blue
The #00a0e0 color is used for primary interactive elements and headings.
Open Sans
Open Sans is used for body text, providing a clean and readable appearance.
Paint roller
The paint roller dripping paint is a signature shape used in the logo and on the website.
Verticolor logotype
The Verticolor logotype uses a tall, narrow sans-serif font with each letter in a different bright color.
Verticolor logo font
The Verticolor logo uses a tall, sans-serif font with each letter in a different bright color.
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