Veselá Veverka
The Jester“Nejkrémovější, nejlahodnější a nejoblíbenější! Už máš doma zásoby kešu?”
Serves Health-conscious consumers
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Veselá Veverka anchors on Orange (#efc756) as their primary brand signal, paired with Red (#b3544c), and accented by Orange. The palette leans warm — inviting and energetic.
#efc756
Primary
#b3544c
Secondary
#d28c58
Accent
#fcf7f5
Background
#1a1937
Accent
#64976c
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Veselá Veverka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, playful, friendly.
Combination Mark
animal
Icon + Text
5/10
Brand Character
Veselá Veverka is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Veselá Veverka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Veselá Veverka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: animal
Brand Codes
#ebc054
Yellow used for accents and calls to action, conveying cheerfulness.
Open Sans
Used for body text, providing a clean and readable appearance.
Veselá Veverka (Happy Squirrel)
The brand name translates to 'Happy Squirrel'.
Squirrel
A stylized squirrel silhouette is used as a mascot.
Veselá Veverka Font
The words "Veselá Veverka!" are written in a distinctive, slightly cartoonish font with a yellow fill and a red outline.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
