VIACELL
The Ruler“viacell uvod”
Serves Families and individuals seeking first aid solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
VIACELL anchors on a vivid Red (#c30730) as their primary brand signal, paired with Pink (#c3496e), and accented by Gray. The palette leans warm — inviting and energetic.
#c30730
Primary
#c3496e
Secondary
#a4a4a4
Accent
#b6b4b3
Accent
#bb2c57
Accent
#000000
Background
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
VIACELL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
VIACELL is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Webnode 2.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
VIACELL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VIACELL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#b60d3f
Dark red used in the logo and as a highlight color.
Abril FatFace
Used for headings, giving a bold, modern feel.
Via(cell)
The brand name is written with the 'cell' part in a different color and enclosed in parentheses.
More brands in Healthcare
Explore other brands in this industry to compare visual identities.
