Via rustica z.s.
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Via rustica z.s. anchors on Green (#78b848) as their primary brand signal, paired with Green (#cad6c2), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#78b848
Primary
#cad6c2
Secondary
#f1f2f2
Accent
#262c32
Accent
#99a392
Accent
#149f28
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Barlow (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Via rustica z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: abstract, modern, clean.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Via rustica z.s. is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
nature, community, event
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Via rustica z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Via rustica z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Forest Green
Used in the logo and website accents, #78b848.
Poppins
Used for headings and body text, creating a modern and readable feel.
Rural Focus
Emphasis on rural development and local community.
Leaf-house logo
A green leaf and stem forming the shape of a house.
Social Media Intelligence
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