Via Vitae logo

Via Vitae

The Caregiver
Healthcare·Physical Therapy·viavitae.cz

Serves Adults and children seeking physiotherapy services

MontserratCaringProfessionalReliableEmpathetic11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

HealthWell-beingPersonalized CareProfessionalism

Color Intelligence

Via Vitae anchors on Red (#edc2c2) as their primary brand signal, paired with Red (#f05656), and accented by Orange. The palette leans warm — inviting and energetic.

#000000

Background

#edc2c2

Primary

#f05656

Secondary

#93753a

Accent

#483f21

Accent

#b69f9b

Accent

warm palette(6w/0c)Red · Orange · Yellow

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
Kalamsecondary_headingHandwritten
Aa
Open SansBodySans Serif
Aa
UbuntuUISans Serif

Logo Anatomy

Via Vitae uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Via Vitae is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
80%
Confidence
70%
Enthusiasm
70%
Formality
60%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

FyzioterapieDětíDospělýchTerapieVia Vitae

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Rychnov nad Kněžnou, CZ.

Origin

CZ

Headquarters

Rychnov nad Kněžnou, CZ

Market Scope

local

Languages

cs

Via Vitae is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Via Vitae. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Mgr. Vanda Tláskalová

Founder FigureSupporting

The business is named after and run by Vanda Tláskalová.

Consistency90%
Website
ActiveOccasional

Salmon

Signature ColorSupporting

Used in the logo and website accents, #f15657

Consistency90%
Website
ActiveOccasional

Montserrat

Typography CodeSupporting

Modern font used for headings and body text.

Consistency70%
Website
ActiveOccasional

Script Font

Typography CodeSupporting

The logo uses a flowing, handwritten-style script font, giving it an elegant and personal feel.

Consistency90%
Website
ActiveOccasional

Flourish

Illustration Style CodeSupporting

The website uses a delicate, hand-drawn flourish illustration as a decorative element.

Consistency80%
Website
ActiveOccasional

Nature Path

Photography Style CodeSupporting

The website uses a nature path as a visual metaphor for life's journey.

Consistency70%
Website
ActiveOccasional

Script Logo

Typography CodeSupporting

The logo features a flowing, handwritten-style script font with a decorative flourish above the 'i' in 'vitae'.

Consistency90%
Website
ActiveOccasional

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