VICOM
The Ruler“Vicom, místo kde je víno doma”
Serves Wine enthusiasts
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
VICOM anchors on a muted Green (#475c41) as their primary brand signal, paired with Green (#d8e9e0). The palette leans cool — projecting trust and professionalism.
#475c41
Primary
#fbfafa
Background
#b5b1b1
Background
#778073
Background
#203529
Background
#d8e9e0
Secondary
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
VICOM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
VICOM is energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
VICOM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VICOM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green
Used in the logo and for key text elements, conveying a sense of tradition and quality.
Roboto
Used for headings and body text, providing a modern and readable appearance.
Founding in 1993
The website highlights the company's founding story and its mission to bring quality wines to the Czech Republic.
Vinotéka v Pasáži Lucerna
Mention of the oldest wine shop in Prague.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
