What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
VIF anchors on Red (#d33a36) as their primary brand signal, paired with Green (#3c840f), and accented by Red. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Text
#d33a36
Primary
#3c840f
Secondary
#d00000
Accent
#1a1937
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
VIF uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
VIF is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
VIF
The brand name is an acronym.
Bright Red
Used for accents and calls to action, conveying energy.
Exo 2
Modern and sporty font used for headings.
Mallorca & Czech Republic
Brand origin story mentions being founded between Mallorca and Czech Republic.
Lens Shape
The sunglasses have a distinctive, shield-like lens shape that extends across the face.
Social Media Intelligence
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