Vileda
The Creator“Jarní úklid? Hračka”
Serves Households seeking effective cleaning solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Vileda anchors on Blue (#283a53) as their primary brand signal, paired with Red (#d70022). The palette leans warm — inviting and energetic.
#3a393b
Background
#ffffff
Background
#6b6966
Background
#283a53
Primary
#d1d1d1
Background
#d70022
Secondary
Typography
Headings set in Montserrat-Medium (a sans-serif — clean, modern, and optimized for digital), body in Montserrat-Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Vileda is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product-focused, lifestyle
bright
natural
flat
horizontal
rounded
balanced
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in DE, communicating in 20 languages.
DE
multinational
cs, de, en, fr, hr, da, el, hu, es, nl, pt, sk, rm, sv, tr, sl, it, pl, zh, fi
Vileda is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vileda. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#283a53
A dark blue used in the logo and throughout the website for headings and accents.
snadný úklid
Emphasized in the metadata, suggesting a focus on easy cleaning.
Montserrat
Used for headings and body text, providing a clean and modern look.
Vileda Font
The Vileda logo uses a specific sans-serif font with rounded edges, creating a friendly and approachable feel.
Action-oriented product photography
The product photography style features dynamic shots of Vileda products in action, often with water splashes or cleaning demonstrations, emphasizing their effectiveness.
Action-oriented product demo
The product photography features a person actively using the cleaning product, demonstrating its effectiveness and ease of use.
Social Media Intelligence
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