Aleš Velich - Vilifoto.cz
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Aleš Velich - Vilifoto.cz anchors on a vivid Orange (#f16c20) as their primary brand signal, paired with Green (#3c763d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f16c20
Primary
#3c763d
Secondary
#31708f
Accent
#dff0d8
Surface
Typography
Headings set in Cabin (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Aleš Velich - Vilifoto.cz is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
soft
Signature Words
Design Playbook
professional, realistic
natural
full_color
flat
top_horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Aleš Velich
The brand is a person's name, indicating a personal brand.
Orange
Used in the logo and as a primary color for headings and accents.
Cabin
Used for headings, creating a modern and readable feel.
Social Media Intelligence
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