Pavel Smějsík - výroba a prodej vín
The Innocent“Vinařství Smějsík – víno s úsměvem”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pavel Smějsík - výroba a prodej vín anchors on a vivid Red (#e00022) as their primary brand signal, paired with Red (#ff0000). The palette leans warm — inviting and energetic.
#e00022
Primary
#5b5a5a
Background
#ff0000
Secondary
#000000
Background
#fefefe
Background
#373737
Background
Typography
Headings set in Plus Jakarta Sans (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pavel Smějsík - výroba a prodej vín uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pavel Smějsík - výroba a prodej vín is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Blatnice pod Svatým Antonínkem, CZ.
CZ
Blatnice pod Svatým Antonínkem, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Víno s úsměvem
Tagline used prominently on the website.
Wine Red
Used for headings and accents, evoking the product.
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