VINOTÉKA U LACHTANA logo

VINOTÉKA U LACHTANA

The Innocent
Food & Beverage·Wine Shop·vinotekaulachtana.cz

Serves Local wine enthusiasts

Playfair DisplayTraditionalFriendlyLocal11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCommunity

Color Intelligence

VINOTÉKA U LACHTANA anchors on a vivid Yellow (#808408) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#20201d

Background

#f6f6f6

Background

#7e7d7c

Accent

#808408

Primary

#010101

Background

#515050

Accent

warm palette(6w/0c)Gray · Yellow

Typography

Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 7 typeface families in play — a richer, more layered typographic system.

Aa
Playfair DisplayHeadingsSerif
Aa
Special Elitesecondary_headingDisplay
Aa
HelveticaBodySans Serif
Aa
WPMenuCartUIDecorative
Aa
starUIDecorative
Aa
woodmart-fontUIDecorative
Aa
WooCommerceUIDecorative

Logo Anatomy

VINOTÉKA U LACHTANA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

VINOTÉKA U LACHTANA is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
80%
Enthusiasm
75%
Confidence
65%
Formality
55%
Nostalgia
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

vínavinařstvíregionůlachtanamoravských

Design Playbook

Photography

Product, Still Life

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

VINOTÉKA U LACHTANA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VINOTÉKA U LACHTANA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Olive Green

Signature ColorSupporting

Used in the logo and some text elements, specifically #8c9106.

Consistency70%
WebsiteSocial
ActiveOccasional

Playfair Display

Typography CodeSupporting

Used for headings, creating a classic and elegant feel.

Consistency80%
Website
ActiveOccasional

Moravian Wine Tradition

Heritage ElementSupporting

Emphasis on wines from Moravian family wineries.

Consistency60%
WebsiteSocial
ActiveOccasional

U Lachtana

Naming ConventionSupporting

The name suggests a local, familiar place.

Consistency90%
WebsiteSocial
ActiveOccasional

Seal with Wine Glass

MascotSupporting

A white seal balancing a wine glass on its nose is used as a mascot.

Consistency90%
Website
ActiveOccasional

Man in Hat

Founder FigureSupporting

A man wearing a hat appears in the website's hero image, possibly a founder or spokesperson.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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