Vipsarmy.cz logo

Vipsarmy.cz

The Innocent
Retail·Clothing & Accessories·vipsarmy.cz

Serves Military enthusiasts, collectors, and history buffs

AntonAuthenticReliableTraditionalRugged11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityHistoryDurabilityNostalgia

Color Intelligence

Vipsarmy.cz anchors on Yellow (#584f29) as their primary brand signal, paired with Yellow (#7c6f3b), and accented by Yellow. The palette leans warm — inviting and energetic.

#584f29

Primary

#7c6f3b

Secondary

#a79e82

Accent

#17140a

Text

#655c44

Accent

#c6c2b3

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in Anton (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
AntonHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Open Sans Condensedsecondary_headingSans Serif

Logo Anatomy

Vipsarmy.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Vipsarmy.cz is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Nostalgia
70%
Technicality
50%
Warmth
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

armádnívýstrojsovětského svazuoriginálnísortiment

Design Playbook

Photography

Product-focused, Documentary

Lighting

Natural

Color Treatment

Realistic

Icons

Flat

Navigation

Traditional

Call to Action

Rounded

Spacing

Balanced

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Vipsarmy.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vipsarmy.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Olive Drab (#3b351f)

Signature ColorSupporting

Dominant color, reflecting military surplus and Soviet-era aesthetics.

Consistency90%
Website
ActiveOccasional

Anton

Typography CodeSupporting

Used for headings, conveying a bold and slightly retro feel.

Consistency80%
Website
ActiveOccasional

Soviet Military Imagery

Cultural SymbolSupporting

Uses imagery and references to the Soviet Union's military.

Consistency95%
Website
ActiveOccasional

Red Star

Cultural SymbolSupporting

A red star with a hammer and sickle, symbolizing the Soviet Union, is prominently featured.

Consistency90%
Website
ActiveOccasional

VIPS ARMY

Typography CodeSupporting

The words "VIPS ARMY" are written in a bold, distressed, white font.

Consistency80%
Website
ActiveOccasional

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