VIVO! Hostivař
The Everyman“The top destination for better shopping, better life!”
Serves Families and shoppers seeking a convenient and entertaining experience
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
VIVO! Hostivař anchors on a muted Blue (#4b6975) as their primary brand signal, paired with Blue (#c2ccd0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#4b6975
Primary
#c2ccd0
Secondary
#224755
Accent
#002a3b
Accent
#7f959d
Accent
#fbfcfc
Background
Typography
Headings set in Avenir Next LT W01 Bold (a sans-serif — clean, modern, and optimized for digital), body in Avenir LT Pro (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
VIVO! Hostivař uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
VIVO! Hostivař is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Nuxt.js.
Market Presence
Regional presence, based in CZ, communicating in 5 languages.
CZ
regional
en, cs, sk, pl, ro
VIVO! Hostivař is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VIVO! Hostivař. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used for accents and highlights, creating a sense of calm.
Avenir LT Pro
Modern and readable font used for headings and body text.
The top destination for better shopping, better life!
Tagline used throughout the website.
VIVO! logo shape
The VIVO! logo features a distinctive rounded shape, often used as a marker on maps.
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