Rekreační areál Výr
The Jester“Vodní Šlapadla MARTINI”
Serves Families and tourists seeking water-based recreation
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Rekreační areál Výr anchors on a muted Blue (#94ada8) as their primary brand signal, paired with Orange (#e1a90f), and accented by Gray. The palette leans warm — inviting and energetic.
#eceeef
Accent
#000000
Background
#2d2d2d
Text
#94ada8
Primary
#e1a90f
Secondary
#535353
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lora (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rekreační areál Výr uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rekreační areál Výr is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used prominently for the MARTINI® logo and accents, creating a cheerful and summery feel.
Montserrat
Used for headings, providing a modern and clean look.
MARTINI®
The brand name is prominently displayed and associated with the product.
Vodní Šlapadla MARTINI
Repeated phrase emphasizing the product and brand.
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