VOKOTUR
The Explorer“Půjčovna lodí a raftů na řekách Jizera a Ploučnice. Kompletní vodácký servis, doprava lodí, vybavení a nezapomenutelné zážitky v severních Čechách s VOKOTOUR.”
Serves Families and groups seeking outdoor recreational activities in Northern Bohemia.
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
VOKOTUR anchors on Blue (#b6e2e2) as their primary brand signal, paired with Blue (#55a8a5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b6e2e2
Primary
#55a8a5
Secondary
#0e93b0
Accent
#d8f2f5
Accent
#fbfdfd
Background
#80bfb8
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
VOKOTUR uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature-inspired, modern, clean.
Combination Mark
round
Icon + Text
5/10
Brand Character
VOKOTUR is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
action, outdoor, lifestyle
natural
vibrant
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
VOKOTUR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VOKOTUR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Teal
#55a8a5, used for primary buttons and accents
Montserrat
Modern font used for headings, creating a fresh feel
VOKOTUR
Short, memorable name related to water tourism
Anchor Icon
A simple, white anchor icon set against a teal circle, used as a logo.
Wave Motif
A stylized, layered wave shape in varying shades of teal is used as a recurring visual element.
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