Vrakpark
The RulerServes Vehicle owners seeking environmentally responsible disposal
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Vrakpark anchors on a muted Blue (#545b6d) as their primary brand signal, paired with Red (#921d1e), and accented by Red. The palette balances warm and cool tones.
#545b6d
Primary
#921d1e
Secondary
#a77b7e
Accent
#cfb5b7
Accent
#1b243b
Background
#d5d6d8
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Vrakpark uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, industrial.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Vrakpark is authoritative and decisive.
first_plural
middle_school
direct
Signature Words
Design Playbook
stock photography, realistic
natural
full_color
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Vrakpark is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vrakpark. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Vrakpark Red
The specific shade of red used for primary calls to action and visual accents. Hex code: #e60000
Source Sans 3
The primary font used for body text and UI elements.
Exo 2
Used for headings, providing a modern and slightly technical feel.
Czech Language
The website is entirely in Czech, targeting the local market.
Step-by-step process
The homepage features a clear, step-by-step guide on how the vehicle disposal process works.
Shield Logo
A shield shape with rounded corners and a double border is used as the logo's background.
Broken Car Icon
A dark blue illustration of a car with missing parts is used in the logo.
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