What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
VRMag anchors on a vivid Orange (#f4c038) as their primary brand signal, paired with Green (#969b85), and accented by Blue. The palette balances warm and cool tones.
#f4c038
Primary
#969b85
Secondary
#245678
Accent
#e8a41d
Accent
#379dc5
Accent
#597053
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
VRMag uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
VRMag is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
offers dark mode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Segoe UI
Used for headings and body text, providing a modern and clean look.
#245678
Dark blue color used for the logo and key elements.
Shark Mascot
A cartoon shark with a soccer ball and a bear on its head is used as a mascot.
Joker Illustration
A stylized illustration of a joker character is used.
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