VšeProŽelvy.cz
The Caregiver“Vytváříme želvám přirozený domov”
Serves Turtle owners and enthusiasts
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
VšeProŽelvy.cz anchors on Green (#7a9e1a) as their primary brand signal, paired with Purple (#341664), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#7a9e1a
Primary
#ffffff
Background
#341664
Secondary
#22134a
Text
#e9e6ed
Surface
#720eec
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
VšeProŽelvy.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, friendly, modern.
Combination Mark
round
Icon + Text
5/10
Brand Character
VšeProŽelvy.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product, natural
natural
realistic
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Horní Lomnice, CZ.
CZ
Horní Lomnice, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
#7a9e1a
Dominant green color used in the logo and accents, representing nature and turtles.
Descriptive Naming
Product names clearly describe their purpose (e.g., 'krmiva pro želvy').
Turtle Imagery
Frequent use of turtle images and illustrations throughout the website.
Fish-shaped signature
The logo incorporates a signature that is shaped like a fish.
VšeProŽelvy.cz
The brand name uses a specific font and capitalization style.
Social Media Intelligence
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