vune-parfums.cz
The Innocent“Nabízíme Vám pouze originální parfémy, parfémované vody, toaletní vody a kolínské vody i testery za nejnižší ceny v ČR.”
Serves Price-conscious consumers seeking genuine fragrances
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
vune-parfums.cz anchors on Yellow (#dfe1c6) as their primary brand signal, paired with Yellow (#ebece5), and accented by Yellow. The palette leans warm — inviting and energetic.
#dfe1c6
Primary
#ebece5
Secondary
#d0d75b
Accent
#837e44
Accent
#b2a5a4
Accent
#fcfcfc
Background
Typography
vune-parfums.cz uses Trebuchet MS across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
vune-parfums.cz is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Product Category Focus
Product names are very descriptive and category-focused.
Vune-parfums.cz logo
The logo uses a cursive font with a gold color scheme, giving it an elegant and luxurious feel.
Product photography
The product photography features clear, well-lit images of perfume bottles against a white background, emphasizing the product's details and packaging.
Female face
The website features a close-up image of a woman's face, likely used as a visual element to represent beauty and fragrance.
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