Výkup Aut
The EverymanServes Individuals looking to sell their used cars quickly and easily
What Drives Them
Relatable and down-to-earth. Connects through belonging.
The brand emphasizes reliability, professionalism, and a customer-centric approach. Their signature phrases and website content focus on a straightforward, immediate transaction ('výkup aut za hotové'), reinforcing a sense of dependability and ease of doing business.
Color Intelligence
Výkup Aut anchors on Blue (#45a3d3) as their primary brand signal, paired with Blue (#52b0ec), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#45a3d3
Primary
#52b0ec
Secondary
#c1c8ce
Accent
#f7f8f9
Background
#353635
Text
#6db8df
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Výkup Aut uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Výkup Aut is authoritative and decisive, warm and approachable, energetic and passionate — also urgent and action-driven.
first_plural
middle_school
direct
Signature Words
Design Playbook
Stock Photography, Car Dealership Photography
daylight
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Kaznějov, CZ.
CZ
Kaznějov, CZ
national
cs
Výkup Aut is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Výkup Aut. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Blue
The #020381 color is used for the main branding elements.
Výkup aut za hotové
Repeated phrase emphasizing cash payment for cars.
7 let působí
Reference to 7 years of experience in the car buying business.
Products & Business
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