Výzkumný a vývojový ústav dřevařský, Praha, s.p.

The Innocent

“STK na auto máte. A Váš dům kontrolu nepotřebuje? Certifikát „KVALITNÍ STAVBA“”

Woodworking Industry·Research and Development·vvud.cz

Serves Wood processing industry professionals

arialIndependentReliableTechnicalTraditional11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityExpertiseSafetyInnovation

Color Intelligence

Výzkumný a vývojový ústav dřevařský, Praha, s.p. anchors on a vivid Orange (#f38028) as their primary brand signal, paired with Yellow (#48432f), and accented by Orange. The palette leans warm — inviting and energetic.

#f38028

Primary

#48432f

Secondary

#aba18e

Accent

#e7e7e8

Accent

#746c59

Accent

#db7b38

Accent

warm palette(5w/1c)Orange · Yellow · Gray

Typography

Headings set in HelveticaNeue (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

arial— BodySans Serif

HelveticaNeue— HeadingsSans Serif

Roboto— secondary_headingSans Serif

entypo-fontello— UIDisplay

Logo Anatomy

Výzkumný a vývojový ústav dřevařský, Praha, s.p. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Výzkumný a vývojový ústav dřevařský, Praha, s.p. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence

85%

Technicality

80%

Formality

70%

Enthusiasm

40%

Exclusivity

35%

Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

vvúddřevařskývýzkumnýcertifikace

Design Playbook

Photography

technical, product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Websitehttps://vvud.cz

Built withwordpress

Social

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.

Origin

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, en

Výzkumný a vývojový ústav dřevařský, Praha, s.p. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Výzkumný a vývojový ústav dřevařský, Praha, s.p.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Burnt Orange

Signature ColorSupporting

Used for the website header and key elements, creating a sense of energy and innovation.

Consistency80%

WebsiteSocial

ActiveOccasional

Roboto

Typography CodeSupporting

Modern and clean font used throughout the website.

Consistency90%

Website

ActiveOccasional

VVÚD

Acronym CodeSupporting

Brand acronym.

Consistency100%

WebsiteSocial

ActiveOccasional

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