Nadace pro výzkum rakoviny
Serves Donors and researchers interested in cancer research
What Drives Them
Color Intelligence
Nadace pro výzkum rakoviny anchors on Purple (#854f9c) as their primary brand signal, paired with Yellow (#fecd01), and accented by Pink. The palette leans warm — inviting and energetic.
#854f9c
Primary
#fecd01
Secondary
#e6dee2
Accent
#eeca5e
Accent
#fdd530
Accent
#fce684
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nadace pro výzkum rakoviny uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nadace pro výzkum rakoviny is authoritative and decisive, warm and approachable.
third
high_school
urgent
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#854f9c
Used for the main branding elements, conveying a sense of hope and support.
Raleway
Used for headings, providing a modern and compassionate appearance.
Curved Arrow
A curved arrow shape, with the top half in purple and the bottom half in yellow, is used as a logo element.
Social Media Intelligence
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