VZÚ Plzeň logo

VZÚ Plzeň

The Creator
Industrial Research·Research and Development·vzuplzen.cz

Serves Industrial manufacturers seeking testing and certification services

TekoReliableTechnicalInnovativeProfessional11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

ExpertiseQualityInnovationCustomer Focus

Color Intelligence

VZÚ Plzeň anchors on a vivid Blue (#073b9b) as their primary brand signal, paired with Blue (#0d182b), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#073b9b

Primary

#0d182b

Secondary

#000000

Text

#626665

Accent

#dddede

Accent

#484949

Background

cool palette(1w/5c)Blue · Gray

Typography

Headings set in Teko (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
TekoHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
Roboto SlabcaptionSlab Serif
Aa
RobotonavigationSans Serif
Aa
Open SansUISans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon

Complexity

5/10

modernabstract

Brand Character

VZÚ Plzeň is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Technicality
90%
Confidence
85%
Formality
80%
Exclusivity
60%
Nostalgia
40%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

výzkumnýzkušební ústavinovacístrojírenskéhotradici

Design Playbook

Photography

technical, industrial

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withwordpress
Social
linkedin

Market Presence

Nationwide presence, headquartered in Plzeň, CZ.

Origin

CZ

Headquarters

Plzeň, CZ

Market Scope

national

Languages

cs

VZÚ Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by VZÚ Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Icon Symbol
Icon

Primary shape: abstract

Complexity50%
modernabstract

Brand Codes

#073b9b

Signature ColorSupporting

Dark blue used in the logo and throughout the site.

Consistency90%
WebsiteSocial
ActiveOccasional

Teko

Typography CodeSupporting

Used for headings, giving a modern and technical feel.

Consistency80%
Website
ActiveOccasional

Škoda

Heritage ElementSupporting

Connection to the long tradition of the Škoda engineering company.

Consistency70%
WebsiteSocial
ActiveOccasional

VZÚ Plzeň logo

Typography CodeSupporting

The logo features the letters VZÚ stacked vertically, with 'PLZEŇ' underneath, using a bold sans-serif font.

Consistency90%
Website
ActiveOccasional