W.A.K.
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
W.A.K. anchors on Green (#38b775) as their primary brand signal, paired with Blue (#35323f), and accented by Blue. The palette balances warm and cool tones.
#38b775
Primary
#35323f
Secondary
#181f63
Accent
#e9e1de
Accent
#c8bdba
Accent
#000000
Background
Typography
Headings set in purista-web (a sans-serif — clean, modern, and optimized for digital), body in calluna (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
W.A.K. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
W.A.K. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webflow.
Market Presence
Regional presence, headquartered in Brno, CZ.
CZ
Brno, CZ
regional
cs
W.A.K. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by W.A.K.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Green
Used in the logo and as a primary accent color (#38b775)
Founding year 1991
Mentioned in the description
Wood Log Sketches
Simple line drawings of wood logs, used as a pattern on the delivery van.
Hořito Font
The font used for the 'Hořito' logo, which appears to be a sans-serif typeface with a slightly rounded and modern feel.
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