What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
W&P anchors on a vivid Blue (#009bdd) as their primary brand signal, paired with Blue (#abb8c3), and accented by Gray. The palette leans warm — inviting and energetic.
#009bdd
Primary
#929190
Accent
#000000
Background
#abb8c3
Secondary
#cf2e2e
Accent
#333333
Text
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
W&P is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
business, outdoor, location
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
regional
cs
W&P is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by W&P. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Euronova Blue
The #009de0 blue is consistently used for links, headings, and other interactive elements, creating a strong visual association.
Regional Focus
Emphasis on serving the Western Bohemia region, highlighting local expertise.
Branch Locations
Naming branches after cities in the region (Plzeň, Karlovy Vary, Domažlice).
Euronova Group Affiliation
Highlighting membership in the Euronova Group to convey stability and experience.
Social Media Intelligence
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