WAGNER logo

WAGNER

The Ruler
Industrial Equipment·Spraying Equipment·wagservis.cz

Serves Construction professionals and industrial users

HelveticaReliablePracticalEfficientProfessional11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityDurabilityPerformanceCustomer Service

Color Intelligence

WAGNER anchors on Yellow (#6b6514) as their primary brand signal, paired with Yellow (#a89f0f), and accented by Yellow. The palette leans warm — inviting and energetic.

#6b6514

Primary

#a89f0f

Secondary

#f8f405

Accent

#ecd514

Accent

#48452f

Accent

#f4e25c

Accent

warm palette(6w/0c)Yellow

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
HelveticaBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
courier newUIMonospace

Logo Anatomy

WAGNER uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

WAGNER is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
85%
Technicality
80%
Formality
75%
Enthusiasm
50%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

stříkací zařízeníWAGNERtryskydílyservis

Design Playbook

Photography

product, technical

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on unknown, active on 1 social platform.

Built withunknown
Social
youtube

Market Presence

Nationwide presence, headquartered in Praha, CZ.

Origin

DE

Headquarters

Praha, CZ

Market Scope

national

Languages

cs

WAGNER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by WAGNER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#8f8711

Signature ColorSupporting

Dark olive green used in the logo and website headers.

Consistency85%
Website
ActiveOccasional

Helvetica

Typography CodeSupporting

Used for body text, providing a clean, industrial feel.

Consistency90%
Website
ActiveOccasional

1954

Number CodeSupporting

Year of Wagner company foundation

Consistency70%
ActiveOccasional

WAGNER logotype

Typography CodeSupporting

The WAGNER logotype uses a bold, sans-serif font with a distinctive 'W' and 'G'.

Consistency90%
Website
ActiveOccasional

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