What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Wamba anchors on a vivid Blue (#0c81ad) as their primary brand signal, paired with Blue (#124661), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#0c81ad
Primary
#124661
Secondary
#e1971d
Accent
#e2e4e7
Accent
#6b766d
Accent
#1b0f1a
Text
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Wamba uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Wamba is energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal Blue
Used for the logo and main website elements.
Lato
Used for body text, providing a clean and readable feel.
Pixelated Globe
A pixelated globe illustration with continents in orange and blue oceans.
wamb.cz
The text 'wamb.cz' is displayed in a sans-serif font.
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