Appre logo

Appre

Fashion·Clothing·weareappre.com

Serves Women interested in sustainable and ethical fashion

ChivoSustainableFeminineEthicalTimeless10/12 intel

What Drives Them

SustainabilityEthical productionTimeless designQualityUniqueness

Color Intelligence

Appre anchors on Red (#e5654a) as their primary brand signal, paired with Red (#7d0000), and accented by Orange. The palette leans warm — inviting and energetic.

#e5654a

Primary

#7d0000

Secondary

#986502

Accent

#ff0000

Accent

#cc3301

Accent

#7c8201

Accent

warm palette(6w/0c)Red · Orange · Yellow

Typography

Headings set in Chivo (a sans-serif — clean, modern, and optimized for digital), body in var(--main-font-stack) (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
ChivoHeadingsSans Serif
Aa
var(--main-font-stack)BodySans Serif
Aa
var(--heading-font-stack)secondary_headingSans Serif
Aa
var(--header-navigation-typeface)navigationSans Serif
Aa
ConsolasUIMonospace

Logo Anatomy

Appre uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Appre is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
80%
Confidence
75%
Enthusiasm
70%
Formality
50%
Exclusivity
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

ženskostetikaudržitelnostnadčasovékolekce

Design Playbook

No design patterns detected

Digital Footprint

Built on Shopify, active on 2 social platforms.

Built withShopify
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Appre is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Appre. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Burnt Sienna

Signature ColorSupporting

Used for accents and calls to action, conveying warmth and sophistication.

Consistency80%
WebsiteSocial
ActiveOccasional

Chivo

Typography CodeSupporting

Used for headings, providing a modern and elegant look.

Consistency85%
Website
ActiveOccasional

Sustainable Fashion

Origin StorySupporting

Emphasis on ethical and sustainable practices in fashion.

Consistency90%
WebsiteSocial
ActiveOccasional

We are Appre!

CatchphraseSupporting

Repeated phrase to reinforce brand identity.

Consistency95%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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Instagram

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